Jason Baird
Chief Operations Officer

Jason Baird joins the Geeknet team as our Chief Operations Officer. Jason comes to Geeknet with over a decade of service at MTV Networks, where he was most recently Vice President, Online Advertising Sales Strategy and Operations for the International division.

While there, Baird founded and supervised all aspects of advertising operations, planning and product. He headed a global team spanning Asia-Pacific, Latin America and Europe that drove significant revenue growth. Through innovative yield management, pricing and packaging, he optimized the online offering, creating efficiencies, which realized meaningful cost savings.

Prior to his tenure in the International division, Baird was Senior Director, Online Advertising Operations and Product for MTV Networks. In that role, he was instrumental in executing campaign delivery and pioneering products such as online video advertising for premium sites, including: MTV.com, Nick.com, ComedyCentral.com, VH1.com, Gametrailers.com, AddictingGames.com, Shockwave.com and Neopets.com.

Before MTV Networks, Baird worked in Client Services at NetGravity (now DoubleClick's Enterprise Solution), where he supported campaign fulfillment and the implementation of new advertising technologies. Baird studied Psychology and Philosophy at the University of Illinois, Champaign-Urbana.